FASHION & LIFESTYLE
Experienced Fashion Designer and Creative Director with a demonstrated history of working in the apparel and fashion industry. Skilled in Trend Analysis, Product Development, Marketing Strategy and Brand Identity.
Strong Arts and design professional graduated from ESMOD international in Paris
Last 13 years as Product Development Director and Creative Director in China for brands like CH'IN祺, METERSBONWE, ME&CITY and MOOMOO.
International experiences includes
-BCBG by MAX AZRIA and SAFETY Clothing --Los Angeles, US.
-NEYRAT PEYRONIE, POIVRE BLANC, KILLY, NEVICA, EIDER, VdeV --Paris, France
-HONGDU Group --Wuxi, China
-SPANKER Co.--Alexandria, Egypt
-Head of Fashion Design Department ESMOD International --Paris, France
-Fashion Design Teacher ESMOD International --France, Norway and China
EVERY BRAND IS UNIQUE
SO MY APPROACH IS MADE TO MEASURE
Trend & Market
..."READING THE MARKET CHANGES AND EVOLUTION,
TRANSLATING NEW TRENDS INTO NEW PRODUCTS"...
-Trends workshop & reports
- Market survey, local & international .
Brand & Positioning
.."CREATION OF A NEW BRAND OR ADJUSTMENT OF EXISTING ONE
I HELP YOU RE-DEFINE YOUR BUSINESS SCOPE &
INCREASE YOUR MARKET SHARE"...
-Creation of Brand book : strategy, identity, DNA...etc....
(must-have for partners & employees)
Seasonal Product Development
..." EVERY SEASON IS A NEW STORY TO TELL,
FROM THE START TO THE END, DELIVERING INPUT, COACHING &
FOLLOWING UP WITH YOUR TEAM..."
-Mood boards, color direction, key shapes, must-have products...
-Sample review and fittings
VI ,Shop design & VM
Marketing Campaign & Shooting